Liquor in Plastic Bottles - The New Consumer Trend

Today, be it liquor or any other beverage the bottle packaging in the retail and wholesale market is more than just using a pretty container. With the increased environmental awareness there is increased reuse, refilling, and recycling which is driving the new consumer trend of circulating liquor in PET plastic bottles.

Plastic bottles have been around the store a lot recently, whether it is because of the sustainability factor or cost-efficiency, PET liquor bottle wholesalers say that consumers and producers both respond well to PET bottles because of the properties it has.


PET bottles fulfilling multiple purposes

Bottles that serve more than one purpose are in the trend among consumers. And if you somehow end up looking around the stores you will see PET bottles being used which remarkably resemble glass in appearance. But beyond the appearance, plastic bottles are ideal for sports and concert venues or for people on the go that discourage glass bottles for safety reasons. Another reason is, plastic bottles are distinctly different, as in, when it comes to weight, PET bottles weigh far less than glass bottles when filled, are shatterproof, and come in handy with a resealable cap.

Moreover, the bottles after use can be refilled with any beverage, providing the manufacturer the liberty to build brand recognition, as more and more people see the logo and the bottle while walking through the beverage department. But sustainability does not necessarily mean doing away with glass bottles entirely. However, when following the consumer trend it is important to use bottles made from sustainable and recyclable material but can also be customized with the design in mind so that they can be repurposed.

PET bottles are replacing the most single-serve containers used for carbonated drinks and beers, and aluminum or glass containers are used in growing categories of energy drinks, as well as ready-to-consume coffee, wine, liquor, and juice. With these new categories pulling cans and glass bottles from the supply chain, and the shift of liquor and soda consumption from restaurants to homes during the pandemic, the beverage companies have seen a dramatic change in consumer behavior along with facing challenges to source metals that can be turned into new cans.

The can shortage has beverage developers looking at new packaging, specifically a convenient choice that their consumers will feel good about using. And for this, PET plastic bottles for juice and other beverages have really started to gain significant shelf space. The lighter weight bottles that are unbreakable make it easy to carry while resulting in transportation fuel savings as well as reduced greenhouse emissions.

Why are PET plastic bottles the new consumer trend?

Plastics have been prized for being lightweight for ages. There is an increase in adopting of lightweight packaging methods which are also convenient to travel, is driving the food and beverage industry. Owning to its lower cost of production, even the major manufacturers are turning to using recyclable plastic packaging solutions. For instance, brands that adopted PET lead to 90% weight reduction as compared to glass allowing a more economical transportation process. The plastic bottles made from PET have replaced the use of other materials like glass and aluminum, as these offer reusable packaging for mineral water and other beverages.

Moreover, thanks to the substantial impact of sustainability has on brand perception, businesses are moving towards completely recyclable alternatives and refillable options to build the demand of ethical consumers and develop a strong brand identity.

With transparency in food and beverage packaging on the rise and trending. Going beyond consumers not only want to see the ingredient list on the label but also want to see the physical product itself before initiating a purchase. Many companies are choosing PET bottles over glass bottles, as PET packaging can be as clear as glass and less likely to break. Small companies unable to get prominent shelf spot in grocery stores can utilize this way to promote their product.

It has been an exciting time, especially for the beverage industry. The manufacturers have seen the rapid adoption of new twists in the packaging with greater popularity of new trends.

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